Most people who go for exhibitions, trade shows and fairs love getting their hands on freebies, especially items like a notepad, a pen, or even a tote bag. Companies have started offering these custom promotional products with their company logo embedded on them to help their prospective customers take what their selling back home. This can lead to a better brand recall for you and your company’s products. When people walk home from an exhibition or trade show, having received a promotional freebie helps them retain the company’s brand name in their minds.
Considered as passive advertising by many, it helps in spreading the word about your company, without the need for a representative of the organization to be present. Companies also offer customized products to their best clients as a mark of respect towards their business relationship. In India, businessmen often exchange customized products to their valued clients during the festival of Diwali.
Even though it’s used as a marketing strategy by most companies, coming up with a promotional product involves creativity. The customized product should resonate with what you have to sell. Think of something which will set you apart from the usual promotional products. By getting your logo placed in a very visible part on the customized product or by using a catchy tag line or phrase can bring brand recognition easily to your targeted audience.
By offering custom promotional products you can create a bond with those customers who you have been doing business with over the years as well as generate new business relationships with potential customers. The benefits of giving away custom promotional products are that they are tangible and flexible suiting different target audiences. Every industry, be it education, technology, real estate or even government, all of them employ custom promotional goods to get their message out to the larger audience.
Many companies also offer their employees custom promotional freebies to thank them for their loyalty and service towards the organization. Your employees communicate this positive experience to their friends which is another way of referring them to your company for your services. This is a great way to build your brand name and get a larger customer base as well. Most companies use custom promotional items as a way of boosting team spirit and are a great incentive for employees to give their best. Customized products like awards and commemorative inscriptions like certificates and plaques stand out as a great way of enhancing team efficiency. A company’s e-newsletter or in-house magazine is another very powerful custom promotional product.
Not only are custom promotional products easy on the company’s budget, they leave a longer lasting impression of your products and services. Trade show organizers encourage companies to give away promotional freebies for a better turn out at booths. Look at custom promotional products as a long lasting advertisement of your company’s products in a potential customer’s house. A few popular promotional concepts include mugs, t-shirts, travel items, caps, key chains, watches, stress balls, wallets and so on.