Frequently asked questions.
If you cannot find the answer you are looking for please contact us and we will be happy to answer any further questions you may have.
Vectorised Artwork (.eps or .ai)
Artwork created in Adobe Illustrator and exported as a AI or EPS file formats will be in what is called ”vector” format. Vector graphics are created based on mathematical equations. It is this fact that makes them able to be scaled up to the size of football field or down to the size of a pinhead without losing image quality.
It is the complexity of the information provided by this file format that allows printers and embroiders to deliver the highest quality outcomes for you promotional products.
To avoid any artwork charges we strongly recommend providing your artwork as an EPS or AI format.
JPEG Files (.jpeg)
While JPEG files can be used in some circumstances. In most cases if artwork is supplied as a JPEG it will need to be converted into a vector graphic which could mean a few hours of work for our graphic designer. We are more than happy to convert your images as we have an onsite graphic designer.
PDF Files (.pdf)
PDF files are considered to be the industry standard for offset and digital printing. However, due to the different techniques used to print and embroider promotional products we would need to convert this artwork similar to the above information about a JPEG.
We welcome any guidelines and information that you could provide to us about the use of your companies logo. Please advise your account manager of any special fonts, Colour Swatches (RGB or Pantone) and dimension specifications about your logo.
Custom embroidery is an important part of most brand promotion campaigns. It is a creative way of promoting a brand, its products and services and in offering brand merchandise to a wide consumer base and potential consumers. Embroidery is most often used on caps, hats, coats, blankets, work shirts, denim, and golf shirts. Embroidery is available with a wide variety of thread or yarn colour.
Screen printing is a printing technique whereby a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil. A blade or squeegee is moved across the screen to fill the open mesh apertures with ink, and a reverse stroke then causes the screen to touch the substrate momentarily along a line of contact. This causes the ink to wet the substrate and be pulled out of the mesh apertures as the screen springs back after the blade has passed.
The amount of colours is usually limited and so to is the amount of space that can be covered especially with promotional products that are not entirely flat.
Pad printing is a printing process that can transfer a 2-D image onto a 3-D object. This is accomplished using an indirect offset (gravure) printing process that involves an image being transferred from the cliché via a silicone pad onto a substrate. Pad printing is used for printing on otherwise difficult to print on products in many industries including medical, automotive, promotional, apparel, and electronic objects, as well as appliances, sports equipment and toys. It can also be used to deposit functional materials such as conductive inks, adhesives, dyes and lubricants.
Digital printing refers to methods of printing from a full colour digital-based image which can be printed directly onto clothing or a variety of promotional products. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-format and/or high-volume laser or inkjet printers. It also allows for on-demand printing, short turnaround time, and even a modification of the image (variable data) used for each impression.
Laser engraving is the practice of using lasers to engrave an object. This technique produces a subtle look for logos or otherwise known as a (tone on tone) affect. Laser engraving does not involve the use of inks, nor does it involve tool bits which contact the engraving surface and wear out. Laser engraving can be used on most metal, stainless steel, wood or glass.