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Every marketer knows that brand recall — the ability of consumers to remember your brand when prompted — is one of the most valuable metrics in advertising. But what many business owners do not realise is that promotional products consistently outperform almost every other advertising medium when it comes to building lasting brand memory.In this article, we dive into the research and science behin …

Timing is everything in marketing, and promotional products are no exception. The most successful Australian businesses plan their branded merchandise around the calendar — aligning giveaways, gifts, and campaigns with seasonal events, holidays, and business milestones throughout the year.This month-by-month guide for 2026 will help you plan a full year of strategic promotional product campaigns. …

The promotional products industry is evolving rapidly. As we move through 2026, Australian businesses are demanding more from their branded merchandise — higher quality, better sustainability credentials, and products that genuinely integrate into people's daily lives. Gone are the days when a cheap pen and a flimsy stubby holder would suffice.At High Quality Promo, we keep our finger on the pulse …

The first day at a new job is a pivotal moment. It sets the tone for an employee's entire experience with your organisation. In 2026, Australian businesses are increasingly recognising that a thoughtfully curated welcome kit filled with branded merchandise can transform a nervous first day into an exciting start to a rewarding career.At High Quality Promo, we work with companies of all sizes — fro …