Best Promotional Products for Trade Shows in 2026
Posted by High Quality Promo on 1st Feb 2026
Trade shows remain one of the most powerful marketing channels for Australian businesses in 2026. Whether you're exhibiting at Sydney's ICC, the Melbourne Convention and Exhibition Centre, or the Brisbane Convention Centre, the right promotional products can make your stand the most memorable in the hall.
But with hundreds of exhibitors competing for attention, how do you choose giveaways that actually work? In this guide, we'll walk you through the best promotional products for trade shows in 2026 — items that attract foot traffic, start conversations, and keep your brand top-of-mind long after the event ends.
Why Promotional Products Still Matter at Trade Shows
According to the Australasian Promotional Products Association (APPA), 85% of trade show attendees remember the brand on a promotional item they received. That's a remarkable return on investment compared to digital ads that are scrolled past in seconds.
The key is choosing items that are:
- Useful — people keep things they actually use
- Portable — attendees are walking a show floor, not driving a truck
- Brandable — enough print area for your logo and message
- Conversation-starting — unique enough to draw people to your stand
Top Trade Show Promotional Products for 2026
1. Custom Branded Drinkware
Australia's climate means hydration is always on people's minds — especially at indoor expos where air conditioning dries you out. Custom branded drinkware is consistently one of the highest-performing trade show giveaways because attendees use them immediately and for months afterwards.
Popular choices include reusable coffee cups for morning expos, insulated drink bottles for outdoor events, and classic ceramic mugs for corporate trade shows. A quality drink bottle with your branding will sit on someone's desk for years.
2. Branded Bags and Totes
Custom branded bags are the ultimate trade show hack. Hand out a quality tote bag early in the day and attendees carry your brand around the entire exhibition — it's like a walking billboard. In 2026, eco-friendly cotton and jute bags are particularly popular, aligning with the sustainability values many Australian businesses now prioritise.
Consider drawstring bags for casual expos, structured tote bags for corporate events, or laptop-friendly messenger bags for tech trade shows.
3. Promotional Pens and Writing Instruments
Don't underestimate the humble pen. Branded pens remain one of the most cost-effective promotional products available. They're lightweight, universally useful, and easy to distribute in bulk. For trade shows, consider metal pens for a premium feel or stylus pens that double as a touchscreen tool.
At a cost of just a few dollars each, pens let you maximise your reach even on a modest budget. They're perfect as a "baseline" giveaway that every visitor receives.
4. Tech Accessories
In 2026, tech accessories continue to trend upward. Branded phone stands, cable organisers, webcam covers, and wireless charging pads all resonate with today's digitally connected attendees. These items feel modern and useful — a winning combination at any expo.
5. Confectionery and Branded Snacks
Never underestimate the pulling power of food. Branded mints, chocolate bars, or lolly jars draw crowds to your stand like nothing else. While these aren't long-lasting brand reminders, they're exceptional at starting conversations. Pair them with a more durable item for a one-two punch.
Trade Show Strategy: Tiered Giveaways
Smart exhibitors in 2026 use a tiered approach:
- Tier 1 (Everyone): Low-cost, high-volume items like pens or mints to attract foot traffic
- Tier 2 (Engaged prospects): Mid-range items like drink bottles or notebooks for people who stop for a conversation
- Tier 3 (Hot leads): Premium gifts like insulated tumblers or tech accessories for qualified leads who book a follow-up
This approach ensures you're investing your budget where it matters most while still drawing crowds.
Practical Tips for Australian Trade Shows
- Order early: Allow 3–4 weeks for custom branding and delivery, especially during peak expo season (March–May and August–October)
- Consider the climate: Summer expos in Brisbane or Perth? Drink bottles and fans. Winter events in Melbourne? Keep cups and hand warmers
- Check venue rules: Some venues restrict certain giveaway types — always confirm before ordering
- Brand consistently: Match your promotional products to your stand design for a cohesive brand experience
Ready to Stand Out at Your Next Trade Show?
High Quality Promo supplies Australian businesses with premium promotional products for trade shows, conferences, and exhibitions across the country. We handle custom branding, bulk orders, and Australia-wide delivery.
Contact us today for a free quote and let us help you make your next trade show your most successful yet.
