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Australia is a nation obsessed with sport. From the AFL Grand Final to local weekend cricket, from surf lifesaving clubs to community netball leagues, sport is woven into the fabric of Australian life. And wherever there is sport, there is an opportunity for branded promotional products.Whether you are a sporting club looking for supporter merchandise, a business sponsoring a local team, or an eve …

Timing is everything in marketing, and promotional products are no exception. The most successful Australian businesses plan their branded merchandise around the calendar — aligning giveaways, gifts, and campaigns with seasonal events, holidays, and business milestones throughout the year.This month-by-month guide for 2026 will help you plan a full year of strategic promotional product campaigns. …

Corporate gifting is one of the most powerful — and underutilised — tools in Australian business. The right gift strengthens client relationships, boosts staff morale, and keeps your brand front-of-mind. The wrong gift? It ends up in a drawer, or worse, a bin.In this guide, we'll help you navigate the art and science of corporate gifting in 2026, covering everything from budget considerations to c …

Sustainability isn't a trend — it's a business imperative. In 2026, Australian consumers and businesses alike expect brands to walk the talk on environmental responsibility. That extends to your promotional products. Handing out cheap, disposable plastic giveaways doesn't just harm the environment — it can actively damage your brand's reputation.The good news? The eco-friendly promotional product …