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In a world of smartphones, tablets, and voice assistants, you might think the humble pen has had its day as a promotional product. You would be wrong. In 2026, custom branded pens remain the single most popular promotional product category worldwide — and for very good reason.At High Quality Promo, pens consistently top our bestseller lists year after year. In this article, we explore why branded …

Every marketer knows that brand recall — the ability of consumers to remember your brand when prompted — is one of the most valuable metrics in advertising. But what many business owners do not realise is that promotional products consistently outperform almost every other advertising medium when it comes to building lasting brand memory.In this article, we dive into the research and science behin …

Timing is everything in marketing, and promotional products are no exception. The most successful Australian businesses plan their branded merchandise around the calendar — aligning giveaways, gifts, and campaigns with seasonal events, holidays, and business milestones throughout the year.This month-by-month guide for 2026 will help you plan a full year of strategic promotional product campaigns. …

The promotional products industry is evolving rapidly. As we move through 2026, Australian businesses are demanding more from their branded merchandise — higher quality, better sustainability credentials, and products that genuinely integrate into people's daily lives. Gone are the days when a cheap pen and a flimsy stubby holder would suffice.At High Quality Promo, we keep our finger on the pulse …