Fridge magnets are classic, cost-effective and always in demand. We offer vibrant full-colour options for both short runs and high-volume orders, all with some of the fastest turnaround times in the industry. Custom shapes and variable artwork are available too, just check in with your rep for the finer details and timelines. Poly bagging adds $0.25(G) per unit. Variable-data printing (VDP) (Also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of labels with the same basic layout can be printed with a different name on each label. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing, and applying addressing on self-mailers, brochures, or postcard campaigns.