Fridge magnets are an all-time favourite for getting your message seen daily. Available in full colour for both short runs and bulk orders, with some of the fastest turnaround times in the industry. Custom shapes and variable artwork are welcome but may affect lead times or incur setup charges. For the best result, chat with your rep to find the right fit. Poly bagging adds $0.25(G) per unit. Variable-data printing (VDP) (Also known as variable-information printing (VIP) or VI) is a form of digital printing, including on-demand printing, in which elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process and using information from a database or external file. For example, a set of labels with the same basic layout can be printed with a different name on each label. Variable data printing is mainly used for direct marketing, customer relationship management, advertising, invoicing, and applying addressing on self-mailers, brochures, or postcard campaigns.